On 24 June, from 09:30 to 10:30 (Portugal Mainland time), a webinar dedicated to the application of Artificial Intelligence (AI) in the cultural, creative and media sectors will take place. The initiative is part of the European Apply AI strategy’s sectoral webinar series and aims to explore how these technologies can foster innovation while safeguarding Europe’s cultural and linguistic diversity.

The session will be streamed live via the initiative’s YouTube channel, and participants will be able to submit questions before or during the event through the Slido platform.

The event will bring together experts from the European Commission to discuss opportunities, challenges and AI use cases in areas such as media, cultural heritage digitisation, music, literature and the audiovisual sector.

The growing adoption of AI is transforming the way cultural content is created, preserved and disseminated. Cultural heritage digitisation is one of the areas addressed by the Agency for State Technological Reform, I.P. (ARTE), within the framework of the National Smart Territories Strategy (ENTI).

The use of AI can support the cataloguing, preservation and accessibility of historical, museum and documentary collections, facilitating access to information and promoting new forms of interaction between citizens, visitors and cultural institutions. For smart territories, these digital solutions create opportunities to enhance local identity, develop innovative cultural experiences and promote cultural tourism.

Webinar europeu sobre a Inteligência Artificial nos setores cultural, criativo e dos media

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